Show Number of Unsubs From an Email
M
Monica Allen
Please add the number of people who clicked unsubscribe onto the email analytics. This is extremely important so that it can show us what communication does and does not resonate with our constituents. Knowing the number of people who unsubscribed is not nearly as useful as knowing when/what prompted people to unsubscribe.
Also, just because they clicked on the unsubscribe link, does not mean that they actually went through an unsubscribed.
G
Ginu
Hey Monica Allen, thanks for your feedback! I have a few more questions for you:
- What specific information would you like to see in the email analytics regarding the unsubscribe actions?
- How frequently do you need this unsubscribe data to be updated in the analytics?
- Would you like to track the reasons for unsubscribing, if possible, and how would you envision this being captured?
M
Monica Allen
Ginu
- I would like to see number of unsubscribes. Just flat like how the number of people who marked it as spam is reported.
- I need the unsubscribe data every single time I send an email. This should be reported like how delivered, opened, marked spam, etc. are reported. Unsubscribe data is just as important as the data points already in the analytics. This is industry standard.
- I don't need to ask anyone about unsubscribing or anything like that. I just need the data and I can figure it out from there.