Email Clicks by Item Clicked
M
Monica Allen
It would be very helpful if we could see the number of clicks each email link had from the email analytics page in Almabase. I see that this can be done by exporting to an excel sheet an manipulating that sheet. But it would be much more helpful and less time consuming if this information was readily available within the platform. This information is more helpful than what each individual user clicked on and will help us see trends from our audience.
G
Ginu
Hiya Monica Allen, thanks for this post! I have a few more questions for you:
- What specific metrics or data points would you like to see alongside the number of clicks for each email link?
- How frequently do you need to access this click data within the platform?
- Are there any specific types of email campaigns or links that are most important for you to track?
M
Monica Allen
Ginu
- I want to see just that. The number of clicks each link gets. Initial clicks and total clicks would also be helpful.
- I need access to it for every single email I send, so at least once a month.
- We use these links to track trends of what our alumni are interested in. We also specifically track giving links clicked and where they're clicked. This is also particularly useful for event marketing. Unsubscribes are a separate issue, but knowing how many people clicked this link is extremely important as well.
M
Monica Allen
I just tried the exporting the excel sheet workaround, and the way the data is set up is unusable without a lot of extra work. This is incredibly important information so we need this implemented soon.